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Bruce Company Plant Care Kit

SKILLS:
ILLUSTRATION, TYPE-SETTING, DESIGN, PRINT, MERCHANDISE, PACKAGING


The Bruce Company, a local nursery and landscaping company here in South Central, Wisconsin, was looking to put together a plant-care kit that could be mailed out to customers. I chose to design a kit geared towards children and educating them on plant needs and care, as well as on matters of habitat and what it takes to maintain a healthy, thriving ecosystem.



This was a multifaceted project that touched on package design, long-format print layout, illustration, and product branding. The kit contains a 16-page illustrated booklet—created to be used and read with the aid of an adult— a set of stickers, a packet of seeds, and a magnifying glass, all contained within a designed mailer box.

APPROACH

CLIENT

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